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Public lectures: Museum Leadership School within ‘Museum Bridges’ programme

Public lectures: Museum Leadership School within ‘Museum Bridges’ programme

The Vladimir Potanin Foundation in partnership with the British Council and the Polytechnic Museum is organising a series of public lectures on museum management by leading specialists from the UK. Lectures will run each evening from 15 – 20 October 2017 at the Tretyakov Gallery on Krymsky Val.

The lectures will present best practice and case studies on the use of advanced tools for the development of cultural institutions. The lectures are part of the Museum Bridges programme by The Foundation, which includes internships and educational programmes in Russia and abroad for Russian grant recipients.

Museum Leadership School will involve 22 museum professionals from across Russia including Arkhangelsk, Vladivostok, Ekaterinburg, Kazan, Kaliningrad, Moscow, Nizhny Novgorod, Orenburg and Perm. The lectures are a unique opportunity for museum professionals and directors to meet with their contemporaries and pave the way for future collaboration.



15 October 18:00-19:30

Strategic Planning in Museums

Peter Latchford, Professor, OBE


This lecture examines what strategy is, why it is needed, and what makes for good strategy in a museum environment. In challenging and uncertain times, how museums can maintain momentum, how they should focus their work, and why it is important for wider society that they do so.


16 October 19:00-20:30

Marketing of Museum Projects

Peter Latchford, Professor, OBE


This lecture takes a customer-centric approach to the function of a museum. It looks at types of customer and at how to align the museum's business with the customer.  In an increasingly competitive and fast changing world, it sets out what it means to be responsive and enterprising in running a museum.


17 October 19:00-20:30

Partnership Management in Museums

Sarah Boiling


This lecture will explore what we mean by partnership, sharing some definitions and principles based on partnership working in the UK cultural sector. It will identify the many advantages partnership working can bring, and detail practical top tips for partnership working. Examples and case studies of museums working with a variety of different partners will illustrate the benefits and opportunities of partnership working.


18 October 19:00-20:30

Museum Audience Development

Sarah Boiling


This lecture will demonstrate the principles and practice of audience development. It will include how to research and segment potential museum visitors and how to match your offer to visitor needs and preferences. It will discuss barriers to and drivers of, museum going, and share practical steps you can take to reach more people, including particular groups such as disabled visitors.


19 October 19:00-20:30

Engaging Local Communities with Museums

Anita van Mil, Hopkins Van Mil


Museums are in a unique position to connect local communities. As places for information and learning they offer local communities a link to their cultural heritage and a space to come together and be inspired. In this lecture Anita van Mil from Hopkins Van Mil: Creating Connections Ltd will explore the concept of community engagement. Drawing on UK case studies she will highlight the benefits and pitfalls and provide an insight into how creating long term links with local communities can lead to invaluable support for the museum.


20 October 19:00-20:30

Exhibition Interpretation as a Resource to Engage Museum Audiences

Anita van Mil, Hopkins Van Mil


Taking the museum collection as a resource to tell stories that draw in audiences is a practice that is increasingly central to museum operations in the UK. In this lecture Anita van Mil from Hopkins Van Mil: Creating Connections Ltd will explore the context in which UK curators operate and the processes they apply to arrive at a powerful exhibition narrative. Drawing on case studies she will provide step by step guidance on how to use collections to develop stories that move audiences and lead to deeper engagement with the museum.



  Sarah Boiling

Sarah Boiling is an independent cultural consultant working with a range of clients across the UK cultural sector on audience and organisational development. Prior to working independently, Sarah held senior positions at some of the UK’s flagship organisations including Tate, the Barbican and the London Film Festival. As an independent consultant her work has included evaluation of museum and heritage re-development programmes; audience development training for museum professionals in Georgia, Estonia and Malaysia; facilitation of awaydays and strategy planning for senior leadership teams and trustees; and quantitative and qualitative audience and stakeholder research. Sarah has a first degree in Art History and a Masters in Business Administration. She lives in London, though her work takes her across the UK and internationally.


Peter Latchford

Peter Latchford is Chief Executive of Black Radley, the systems and strategy consultancy; trustee of the LankellyChase Foundation; Chair of an acute hospital trust; and a visiting Professor of Enterprise. Peter Latchford's client list includes Arts Council England, the Association of Independent Museums (AIM), the National Maritime Museum Cornwall and others.

He has worked extensively with museums across the UK on strategy, business development, governance, and on financial performance. He has a particular interest in helping museums become sustainable and relevant to the 21st Century, with a focus on socio-economic impact, commercial practice, and good governance. He has written two books on enterprise in public service and in the cultural sector. In 2012 he was awarded an OBE for services to businesses and the community. He has an MBA from Warwick and a BA from Durham.

Anita van Mil

Anita van Mil is one of the Directors at Hopkins Van Mil: Creating Connections Ltd (HVM). Founded in 2005 by Henrietta Hopkins and Anita van Mil, HVM builds capacity for change through training, mentoring and dialogue sessions to empower organisations, teams and individuals. Anita has over 20 years’ experience in the museum sector. Before moving to the UK in 2002 she was Senior Policy Officer and Deputy Director at the Netherlands Museums Association.

In the past five years HVM has been commissioned to design and deliver training, workshops and presentations by a wide range of museum and cultural heritage development agencies. In this way the team has built capacity on community engagement, fundraising, income generation and audience development for over 200 organisations reaching more than 500 individuals in the UK and internationally.


The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries.  We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.We have been in Russia since 1992 and work in these centres. Every year, we reach out to thousands of students, educators, policymakers, academics, researchers, creatives and entrepreneurs in Russia.

The Polytechnic Museum, founded in 1872 by the Society of Devotees of Natural Science, Anthropology, and Ethnography, is one of the oldest science and technology museums in the world. For over a century, the museum has been the most important scientific, social and cultural centre in Russia and has held lectures by some of the country’s most prominent public figures in science (Élie Metchnikoff and Niels Bohr), academia (Nikolai Vavilov, Alexander Fersman and Nikolay Zelinsky), literature (Vladimir Mayakovsky, Sergei Esenin, Ivan Bunin and Mikhail Bulgakov) and music (Sergei Rachmaninoff).

Today, the museum's historical building is being renovated and is scheduled to reopen in 2019. The museum will become a new public space – a platform for scientific discussions, educational projects and intellectual efforts.

The programme partners include:

The State Tretyakov Gallery, the Lights of Moscow Museum, the Pushkin Museum, the Moscow Museum of Modern Art, the Polytechnic Museum, the Triumph Gallery, Garage Museum of Contemporary Art, the Bogorodskoye Gallery, Alexander Scriabin Memorial Museum, Bulgakov Museum, the State Museum of History of the Gulag, Memorial International Society, the All-Russian Museum of Decorative and Applied and Folk Art and the Higher School of Economics.