British Council and The Vladimir Potanin Foundation are glad to introduce a series of public talks within Cultural Skills Academy Russia Programme. The talks continue the programmes of the seminars covering the topics Designing business models and Developing audiences 

Talks are held in English with simultaneous translation and streamed online.

13 February (Tuesday), 19:00

• City: Krasnoyarsk
• Location: Regional State Institution of the Culture "Krasnoyarsk Cultural and Historical Museum Complex"
• Speaker: Mel Larsen
• Session: Using the Power of Vision for Business Performance – using your imagination for better business direction and results. 

This session invites you to think about the ‘bigger picture’ - the ultimate difference your organisation can make. 

It will cover creating a powerful and authentic Vision for your organization and for the audiences you want to attract and develop. 

15 February (Thursday), 19:00

• City: Yekaterinburg
• Location: National Centre for Contemporary Arts, Ural branch
• Speaker: Sian Prime
• Session: Leading Change in Business Models.

This session is devoted to the importance of leadership, imagination and innovation insights from supporting cultural organisations to develop sustainable business models.

20 February (Tuesday), 19:00

• City: St. Petersburg
• Location: The St. Petersburg PRO ARTE Foundation for Culture and Arts
• Speaker: Mel Larsen
• Session: From the Outside In – tools to help you understand and develop your audiences.

This session gives you a structure to think in detail about what you offer from the point of view of a new audience.

It will cover strategic planning tools such as the Marketing Mix and the Customer Journey.

22 February (Thursday), 19:00

• City: Kazan
• Location: The Kazan Kremlin State Historical, Architectural and Art Museum-Reserve
• Speaker: Nicola Turner
• Session: Cultural Leadership

This session is about building behaviours, making decisions and leading yourself and others for an innovative and resilient cultural sector.

27 February (Tuesday), 19:00

• City: Moscow
• Location: Moscow Museum of Modern Art
• Speaker: Nicola Turner
• Session: Entrepreneurial thinking in cultural organisations

This session gives you insights and examples of how can you think differently, identify opportunities and grow them successfully.